Business Startup Programme (IAE Toolkit)

What is the purpose of the IAE TOOLKIT?

Transitioning to self-employment offers freedom but involves challenges like financial instability, regulatory complexities, skill gaps, and increased responsibility. The IAE Toolkit helps entrepreneurs navigate these barriers through its three-level workshops on essential business skills: Mindfit Mindset for resilience, Mastering Marketing for customer engagement, and Money Management for financial stability. These fundamentals equip aspiring entrepreneurs with the skills and confidence to succeed independently.

Introducing the IAE Toolkit

The Toolkit is a series of three-level workshops introducing the fundamentals of “How to be Successful in Business.”

These three fundamentals are

  • Mindfit Mindset
  • Mastering Marketing
  • Money Management

Mindfit Mindset

Unlock success in entrepreneurship with the "Mindfit" mindset, a growth-oriented approach that fuels innovation. At IAE, we explore this transformative mindset through inspirational stories and practical insights, helping entrepreneurs turn ideas into thriving businesses. Discover the art of building a growth mindset with IAE's strategies to overcome challenges and achieve dreams.

Resilience is key to entrepreneurial success. This series highlights traits of resilient entrepreneurs, offering real-life success stories and insights. Learn how IAE can help you develop the resilience to thrive in business and become a successful entrepreneur.

Mastering Marketing
Effective marketing is crucial for success in the competitive world of entrepreneurship. IAE's experts share proven strategies to help entrepreneurs stand out, reach their target audience, and build a resonant brand. This series offers practical advice for creating impactful marketing campaigns, whether you're a startup or an established business. Additionally, networking is vital for business success. IAE provides insights into building meaningful connections and partnerships to elevate your business.

Money Management
Financial management is crucial for business success. This series offers fundamental money management principles for sustainable growth. IAE provides insights into budgeting, investment, and risk management to help entrepreneurs make informed financial decisions and secure long-term success.

IAE TOOLKIT WORKSHOPS – HOW THEY WORK

First, there is the “Onboarding” session.

The workshops are at three levels, each with two on the fundamentals of “How to be Successful in Business.”

At each level, the first workshop of each of the three headings will cover items relating to the topic. At the end of the workshop, a “worksheet” will be issued to each person for completion and discussion at the second workshop.

Each workshop will last approximately 45 minutes, with an additional 15 minutes for questions and answers.

All workshops are online, with face-to-face speakers. Each topic is offered regularly—see the events calendar for the dates and times of all workshops.

This allows participants to attend workshops at times and dates convenient to them.

Each level must be completed before proceeding to the next level. For example, all workshops at level one must be completed before proceeding to the next level.

Remember, the cost of the onboarding and level one workshops is included in the Annual Subscription.

Unlock access to Levels 2 and 3 of the IAE Toolkit courses for just £199 per level, including all membership benefits for professional growth and business success.

Learn more about membership and how to access the Toolkit here.

To register as a member and for the Toolkit click here