• Are you struggling to find the perfect price point for your product or services?
• Do you feel like your pricing strategy is more of a guessing game than a calculated decision?

If so, you are not alone.

Many businesses grapple with the complexities of pricing, and it is no wonder – pricing is both an art and a science, requiring an understanding of market dynamics, consumer psychology and competitive landscapes.

That is why the IAE (International Alliance of Entrepreneurs) offers this unique opportunity for you to understand the fundamentals of developing a pricing strategy.

How to understand the fundamentals of developing a pricing strategy.

We are running a 45 minute webinar where we will demystify the process pf pricing and equip you with the tools you need to set prices that maximise your profitability.

In the webinar we will cover:

1, The psychology of pricing: Discover how consumers perceive prices and how you can leverage psychological principles to influence purchasing decisions.

2. Market research and competitive analysis: Learn how to conduct local market research to understand your target audience and analyse your competitors.

3. Cost based vs value based pricing: Understand the difference between cost based and value based pricing models.

4. Dynamic pricing strategies.: Explore the world of dynamic pricing.

5. Legal and ethical considerations: Ensure your pricing strategy complies with legal regulations and ethical standards.

Who should attend

This webinar is perfect for business owners, and anyone involved in setting prices for products or services. Whether you are a start-up looking to establish your pricing strategy or an established business seeking to optimise your current approach.

Your host.

This webinar will be hosted by J Malcolm Dean. One of the founders of the IAE. Malcolm refuses to call himself a “expert”. However, he has a vast experience in running small and medium size businesses in several different sectors. And he has spent over 30 years working in the education sector developing courses to assist businesses of all sizes to acquire skills necessary to be successful, both in the UK and internationally.

In addition, he will be assisted by colleagues who have achieved very similar experiences.

ONLINE WEBINAR

How to understand the fundamentals of developing a pricing strategy to maximise profitability.

Date : Tuesday 19 August 2025.

Time : 8.30am (0830 Hours) BST

Duration : 45 minutes.

Price: £39.99

Don’t miss this opportunity to transform your pricing strategy and boost your business’s profitability. Register NOW to secure your space and take the first step towards pricing success!

Register here : https://us06web.zoom.us/webinar/register/WN_1Pkh2op7SBqb5xLUBE9png

After registering, you will receive a confirmation email containing information about joining the webinar.

We look forward to seeing you joining us for the webinar and helping you unlock the secrets to maximise your businesses profitability.