Are you an accountant or bookkeeper offering services to start-ups, micro and small firms? Did you know that your efforts could determine whether or not your country’s economy grows this year? Do you want to know what you could do which could make the difference between decline and growth? At the same time, increasing your client retention and attracting new ones?
As things stand things are not looking good. Recently highlighting the lack of funding available to support start-ups, research by the National Enterprise Network has identified a reduction in business confidence in 2025 – and that was before the knock-on impacts of increased national insurance contributions and tariffs have been felt. Even with funding and some examples of successful work by NEN members and others, the overall failure rate nationally and globally remains at around 80%.
It’s time for a radical solution – to provide start-up owners with the personal, entrepreneurial mindset development required to succeed as well as the fundamental marketing and financial essentials. The unique IAE Toolkit is designed precisely for this purpose. Your role, as an accountant or bookkeeper, as a ‘trusted friend’ of your client, is to signpost to the IAE those at risk or who are struggling to grow their business. They will forever thank you for it, and you will not only retain your client but they will be an advocate for your services. Learn how the IAE Toolkit can help your clients to survive and thrive – helping you to keep them and attract more (for little effort on your part).
Find out more here: https://entrepreneursalliance.co.uk/iae-toolkit/.
This article has been written by IAE Founding Member Malcolm Trotter.
Malcolm Trotter is a prominent leader in international education and business, with a career spanning roles as an educator, director, CEO, and government adviser. His work with educational institutions, membership associations, and government bodies has focused on raising standards and qualifications in the UK and global markets. He serves on the Governing Board of the National Association of Licensed Paralegals (NALP) and chairs the Advisory Council for the Small Firms Enterprise Development Initiative (SFEDI). Appointed to the T-Level Professional Panel in 2017, Malcolm played a crucial role in developing new technical qualifications in accounting, earning recognition as a T-Level Ambassador in 2019. He is also an Honorary Fellow of the Institute of Enterprise and Entrepreneurs (IOEE), furthering his legacy in educational reform and leadership transformation.