There’s a simple reason why most New Year’s resolutions don’t succeed: You lack a clear reason or purpose.

At the International Alliance of Entrepreneurs (IAE), we understand that purpose is one of the fundamental building blocks for achieving success, which is why we focus on helping you develop this in the IAE Toolkit.

Here’s the thing: Resolutions like losing weight, stopping smoking, going to the gym, or even starting a business are goals, objectives, or outcomes. Successful people know that lasting success only comes when you address the cause, not just chase the effect.

Step 1 on your new list: PURPOSE.

What’s the underlying reason or driving force behind your resolution? What issue will you commit to 100% in the year ahead?

Here are some real-life examples of PURPOSE:

• Setting a great example for my kids.
• Making life better for my partner.
• Feeling healthier and being fitter.
• Doing it for me!
• Saving for that holiday of a lifetime.
• Getting that qualification that will change my life forever.

Uncovering your purpose (and yes, you need to dig deep!) unlocks immense power. You become committed, courageous, collaborative, and ready to communicate your purpose confidently.

These are the very skills successful entrepreneurs use to grow and thrive. And guess what? You can, too.

So, what are you waiting for? Start by finding your purpose, and watch how it transforms your goals into reality.

Want to succeed in your business? The IAE Toolkit will guide you every step of the way.

This year, don’t just set resolutions—find your purpose and achieve success.