Have you ever noticed that time seems to crawl when you’re bored or disengaged? You glance at the clock, hoping for a significant leap forward, only to find that barely a minute has passed.

Now, contrast that with moments of deep engagement—times when you’re fully immersed, enjoying yourself, or passionately working on something. In those moments, hours can fly by, feeling like mere minutes.

This phenomenon is familiar to many of us, especially sports fans. Watching a slow, uneventful game—or worse, seeing your team struggle—can make the clock feel stuck. But when the game is exciting, time seems to evaporate.

Here’s the thing: the clock doesn’t change. Time doesn’t speed up or slow down. Yet, our perception of it does. This is the Paradox of Time.

So, how do you beat the Paradox?

The answer lies in cultivating a specific “habit.” At the International Alliance of Entrepreneurs (IAE), we’ve uncovered the strategies and shortcuts to mastering time, focus, productivity, and personal growth. These insights are part of the IAE Toolkit, a treasure trove of resources designed to empower you as an entrepreneur, professional, or individual.

The trick to mastering time

The “trick,” if you will, is deceptively simple: focus.

The ability to focus isn’t foreign to you—you’ve likely experienced moments of intense concentration before. The challenge is making focus your default behaviour, not just an occasional state of mind.

Through the IAE Toolkit, we’ll show you how to develop focus into a habit. You’ll learn to channel your energy into the present, silence distractions, and fully engage with the task.

Why it matters

When you learn to focus, you overcome the Paradox of Time and unlock greater productivity, creativity, and joy. Life becomes more fulfilling because you’re no longer a passive observer of time—you control it.

Ready to beat the paradox?

At the International Alliance of Entrepreneurs (IAE), the answer lies in cultivating a specific habit: focus. We’ve uncovered strategies and shortcuts to mastering not only time but also focus, productivity, and personal growth—essential skills that are part of the IAE Toolkit and explored in depth during our Business Growth Workshops.

We’re committed to helping you become the best version of yourself—whether as an entrepreneur, employee, or leader. By mastering focus and other essential skills, you’ll gain the tools to make every moment count, take control of your time, and unlock your full potential.

Are you ready to live with purpose, thrive, and enjoy the ride? Join us, and let’s beat the Paradox of Time together.